Beausi branding guide

BEAUSI — BRIEFING VOOR MAKERS EN AGENTS
Bron: https://beausi.be/branding-guide
Versie 1.3 — 5 oktober 2026

Gebruik het Beausi-logo en behoud het roze hartje. Kies de PNG van 1254 x 1254 px met mintachtergrond of transparant. De compacte JPEG is 369 x 369 px. De goedgekeurde variant zonder krans is een transparante PNG van 1774 x 887 px: https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-zonder-krans-transparant.png?v=1791207540

Website: Arapey; achtergrond #FAFAFA, tekst #3B3A3D, header #1B1B1B, accent #442778.
Socialmediapalet (VOORSTEL): crème #F5EDDC, mint #EAFFEF, olijf #657A46, groen #243E32, goud #D4AD61, roze #D98E94.

Taal: Nederlands (België), warm, persoonlijk en concreet. Katrien spreekt als ik; spreek de lezer aan met je. Gebruik echte Beausi-beelden, zonder productvervorming. Geen witte rechthoek rond vrijstaande juwelen in campagnecollages. Nieuwe stijlvoorstellen zijn nog geen definitieve merkgoedkeuring.

Stories/Reels: voorstel 1080 x 1920; tekstzone x90–900, y250–1500. Arapey-koppen, rustige sans-serif voor praktische info. Eén boodschap en één oproep per beeld. Behoud leesbaarheid zonder geluid.

Bevestigde winkelboodschap: november 2026, Mechelsestraat 19, Leuven. Exacte openingsdag onbekend. Controleer actuele data, prijzen, materialen, voorraad en boekingsinformatie vóór publicatie.

/* Waargenomen websitekleuren */
:root {
  --beausi-web-accent: #442778;
  --beausi-web-background: #FAFAFA;
  --beausi-web-header: #1B1B1B;
  --beausi-web-text: #3B3A3D;
}

/* VOORSTEL: socialmediakleuren */
:root {
  --beausi-social-cream: #F5EDDC;
  --beausi-social-forest: #243E32;
  --beausi-social-gold: #D4AD61;
  --beausi-social-heart: #D98E94;
  --beausi-social-mint: #EAFFEF;
  --beausi-social-olive: #657A46;
}

[
  {
    "background": "licht mint; niet transparant",
    "filename": "beausi-logo-instagram.jpg",
    "format": "JPEG",
    "height": 369,
    "id": "logo-web",
    "name": "Logo met achtergrond",
    "status": "available",
    "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-instagram.jpg?v=1790844155",
    "width": 369
  },
  {
    "background": "licht mint; niet transparant",
    "filename": "beausi-logo-reconstructed-mint.png",
    "format": "PNG",
    "height": 1254,
    "id": "logo-hq",
    "name": "BEAUSI-logo met mintachtergrond",
    "status": "available",
    "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-reconstructed-mint.png?v=1790845825",
    "width": 1254
  },
  {
    "background": "transparant; alpha-kanaal",
    "filename": "beausi-logo-reconstructed-transparent.png",
    "format": "PNG",
    "height": 1254,
    "id": "logo-transparent",
    "name": "BEAUSI-logo zonder achtergrond",
    "status": "available",
    "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-reconstructed-transparent.png?v=1790845825",
    "width": 1254
  },
  {
    "background": "transparant",
    "filename": "beausi-dualis-cutout.png",
    "format": "PNG",
    "height": 1030,
    "id": "dualis",
    "name": "Dualis productcutout",
    "status": "available",
    "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-dualis-cutout.png?v=1790844156",
    "width": 1526
  },
  {
    "duration_seconds": 30,
    "filename": "beausi-reel-branding-example.mp4",
    "format": "MP4",
    "height": 1920,
    "id": "reel",
    "name": "Reelvoorbeeld",
    "status": "available",
    "url": "https://cdn.shopify.com/videos/c/o/v/cac880da26224c8e9d4ce69b2a5ef8e3.mp4",
    "width": 1080
  },
  {
    "id": "logo-zonder-krans",
    "name": "BEAUSI-logo zonder krans",
    "filename": "beausi-logo-zonder-krans-transparant.png",
    "format": "PNG",
    "width": 1774,
    "height": 887,
    "background": "transparant; alpha-kanaal",
    "status": "approved",
    "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-zonder-krans-transparant.png?v=1791207540",
    "usage": "Digitale toepassingen; behoud woordmerk, roze hartje en onderlijn."
  }
]

{
  "asset_library": [
    {
      "background": "licht mint; niet transparant",
      "filename": "beausi-logo-instagram.jpg",
      "format": "JPEG",
      "height": 369,
      "id": "logo-web",
      "name": "Logo met achtergrond",
      "status": "available",
      "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-instagram.jpg?v=1790844155",
      "width": 369
    },
    {
      "background": "licht mint; niet transparant",
      "filename": "beausi-logo-reconstructed-mint.png",
      "format": "PNG",
      "height": 1254,
      "id": "logo-hq",
      "name": "BEAUSI-logo met mintachtergrond",
      "status": "available",
      "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-reconstructed-mint.png?v=1790845825",
      "width": 1254
    },
    {
      "background": "transparant; alpha-kanaal",
      "filename": "beausi-logo-reconstructed-transparent.png",
      "format": "PNG",
      "height": 1254,
      "id": "logo-transparent",
      "name": "BEAUSI-logo zonder achtergrond",
      "status": "available",
      "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-reconstructed-transparent.png?v=1790845825",
      "width": 1254
    },
    {
      "background": "transparant",
      "filename": "beausi-dualis-cutout.png",
      "format": "PNG",
      "height": 1030,
      "id": "dualis",
      "name": "Dualis productcutout",
      "status": "available",
      "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-dualis-cutout.png?v=1790844156",
      "width": 1526
    },
    {
      "duration_seconds": 30,
      "filename": "beausi-reel-branding-example.mp4",
      "format": "MP4",
      "height": 1920,
      "id": "reel",
      "name": "Reelvoorbeeld",
      "status": "available",
      "url": "https://cdn.shopify.com/videos/c/o/v/cac880da26224c8e9d4ce69b2a5ef8e3.mp4",
      "width": 1080
    },
    {
      "id": "logo-zonder-krans",
      "name": "BEAUSI-logo zonder krans",
      "filename": "beausi-logo-zonder-krans-transparant.png",
      "format": "PNG",
      "width": 1774,
      "height": 887,
      "background": "transparant; alpha-kanaal",
      "status": "approved",
      "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-zonder-krans-transparant.png?v=1791207540",
      "usage": "Digitale toepassingen; behoud woordmerk, roze hartje en onderlijn."
    }
  ],
  "asset_package": {
    "contains": [
      "logo met mintachtergrond PNG 1254×1254",
      "transparant logo PNG 1254×1254",
      "compact logo JPG",
      "productcutout PNG",
      "asset-info JSON",
      "kleurvariabelen CSS",
      "LEESMIJ TXT"
    ],
    "excludes": [
      "videobestand (link inbegrepen)",
      "logo zonder krans (afzonderlijke download op deze pagina)"
    ],
    "url": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-merkpakket-v1-2.zip?v=1790846665"
  },
  "brand": "Beausi",
  "identity": {
    "instagram": "https://www.instagram.com/beausi.design/",
    "logo": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-instagram.jpg?v=1790844155",
    "logo_heart": "pink; preserve in original artwork",
    "offer": [
      "collecties",
      "juwelen op maat",
      "workshops"
    ],
    "owner_maker": "Katrien Bosselaers",
    "signature": "Beausi. Si beau.",
    "website": "https://beausi.be",
    "logo_without_wreath": "https://cdn.shopify.com/s/files/1/0880/2143/4695/files/beausi-logo-zonder-krans-transparant.png?v=1791207540"
  },
  "language": "nl-BE",
  "must": [
    "use original logo; keep pink heart",
    "use actual Beausi photographs; preserve jewellery geometry and metal colour",
    "cutout jewellery has no white rectangle in social collages",
    "label new examples as proposals until approved",
    "verify price, material, availability, workshop dates and opening day before publication",
    "keep text, alt text and rules readable without images or JavaScript",
    "Use the available logo PNG assets at their stated dimensions; retain proportions and pink heart.",
    "The owner-approved wreathless logo may be used as an alternative; retain its lettering, pink heart and underline."
  ],
  "must_not": [
    "treat the earlier video colour palette as the historic brand standard",
    "infer a specific November opening day",
    "use Vismarkt 4 or 1 oktober as current opening details",
    "silently change the Shopify theme based on this guide",
    "treat publication of this guide as approval of every proposed style choice"
  ],
  "observed_web": {
    "accent": "#442778",
    "background": "#FAFAFA",
    "font": "Arapey",
    "header": "#1B1B1B",
    "text": "#3B3A3D"
  },
  "opening": {
    "address": "Mechelsestraat 19, Leuven",
    "day": null,
    "month": "november",
    "status": "owner_confirmed_month_and_address; exact_day_not_confirmed",
    "year": 2026
  },
  "proposed_social_palette": {
    "cream": "#F5EDDC",
    "forest": "#243E32",
    "gold": "#D4AD61",
    "heart": "#D98E94",
    "mint": "#EAFFEF",
    "olive": "#657A46"
  },
  "proposed_type": {
    "headline": "Arapey regular or italic",
    "maximum_families": 2,
    "utility": "Arial or system sans-serif"
  },
  "reviewed_on": "2026-10-05",
  "social_production_proposal": {
    "audio": "original or licensed for intended business use; captions for speech",
    "canvas": [
      1080,
      1920
    ],
    "feed": [
      1080,
      1350
    ],
    "motion": "ease-out; one focal movement per shot; restrained pink heart pulse",
    "reel_export": "MP4 H.264, 1080x1920, 30fps, AAC",
    "reel_seconds": [
      15,
      30
    ],
    "safe_text_box": {
      "bottom": 420,
      "left": 90,
      "right": 180,
      "top": 250
    },
    "story_seconds": [
      5,
      7
    ]
  },
  "source_priority": [
    "latest_explicit_owner_instruction",
    "current_product_or_booking_page_for_live_facts",
    "observed_brand_identity",
    "proposals_in_this_guide"
  ],
  "status": "observed_identity_plus_proposed_execution_rules",
  "version": "1.3",
  "voice": {
    "avoid": [
      "agressieve verkoopdruk",
      "verzonnen klantverhalen",
      "onbevestigde duurzaamheidsclaims"
    ],
    "person": "ik for Katrien; je/jij to audience",
    "qualities": [
      "warm",
      "persoonlijk",
      "concreet",
      "ambachtelijk",
      "licht speels"
    ]
  }
}